In order to learn how to be successful on Blotanical we must first define what SUCCESS is. I'm going to make the assumption that for most bloggers who submit their blog and feed the definition of success would be more readers. Sure, we'd all like to be popular on Blotanical as well but if we boiled it down to the most important goal I think we could all safely agree that more readers were the epitome of our time here.
Each blogger enjoys a "honeymoon" period while their blog remains in the Recent Posts from the 200 Newly Listed Blogs. Posts are picked, a few messages are shared and you may even get faved by other Blotanists. But, once it's replaced with some newer blogs it's relegated to the backlogs with thousands of other gardening blogs.
So, once the honeymoon is over how do you keep increasing your readership even when you're competing against some very established blogs?
Finding Successful Blogs
With a little time on my hands I spent a few hours crunching the numbers on the 111 blogs (with working feeds) that were accepted in March 2010. The idea was to track how these blogs fared once they had slipped out of the 200 Newest Blogs and whether they had gone on to increase their readership or not. I continued tracking them until August 2010 - which is Blotanical's quietest month due to northern hemisphereans basking in their sun-filled gardens or heading of on vacation.
From the eligible 111 blogs that I started with only 7 had increased their readership share*. The remainder had either maintained their level of readership share, lost readers or had stopped blogging completely. I then took these 7 Blotanists and researched some variables that I thought might have contributed to their success; messages, picks, faving other blogs and faving other members.
The Results
I won't share individual names but I shall give the data to help you form your own opinions of how these different aspects of Blotanical may increase your success rate.
Blog #1
Readership Share Increase: 61.59%
Blog Ranking: ~400
|
Mar |
Apr |
May |
Jun |
Jul |
Aug |
Total |
| Messages |
41 |
38 |
6 |
20 |
5 |
10 |
120 |
| FaveBlogs |
15 |
5 |
3 |
2 |
1 |
3 |
29 |
| FaveMembers |
5 |
2 |
2 |
1 |
2 |
2 |
14 |
| Picks |
38 |
46 |
39 |
39 |
29 |
74 |
265 |
Blog #2
Readership Share Increase: 54.23%
Blog Ranking: ~250
|
Mar |
Apr |
May |
Jun |
Jul |
Aug |
Total |
| Messages |
33 |
108 |
26 |
70 |
96 |
60 |
393 |
| FaveBlogs |
7 |
17 |
15 |
6 |
5 |
6 |
56 |
| FaveMembers |
2 |
9 |
3 |
2 |
3 |
|
19 |
| Picks |
6 |
162 |
378 |
334 |
441 |
391 |
1712 |
Blog #3
Readership Share Increase: 47.39%
Blog Ranking: ~100
|
Mar |
Apr |
May |
Jun |
Jul |
Aug |
Total |
| Messages |
187 |
87 |
3 |
|
1 |
|
278 |
| FaveBlogs |
10 |
4 |
|
|
|
|
14 |
| FaveMembers |
14 |
6 |
|
|
|
|
20 |
| Picks |
602 |
524 |
21 |
17 |
141 |
|
1305 |
Blog #4
Readership Share Increase: 8.06%
Blog Ranking: ~550
|
Mar |
Apr |
May |
Jun |
Jul |
Aug |
Total |
| Messages |
22 |
3 |
|
1 |
1 |
|
27 |
| FaveBlogs |
5 |
5 |
5 |
5 |
5 |
5 |
30 |
| FaveMembers |
1 |
1 |
1 |
1 |
1 |
1 |
6 |
| Picks |
|
|
|
|
|
|
0 |
Blog #5
Readership Share Increase: 14.06%
Blog Ranking: ~650
|
Mar |
Apr |
May |
Jun |
Jul |
Aug |
Total |
| Messages |
4 |
13 |
9 |
7 |
4 |
2 |
39 |
| FaveBlogs |
8 |
3 |
|
1 |
6 |
|
18 |
| FaveMembers |
1 |
|
|
|
|
|
1 |
| Picks |
35 |
31 |
8 |
1 |
7 |
1 |
83 |
Blog #6
Readership Share Increase: 14.06%
Blog Ranking: ~1800
|
Mar |
Apr |
May |
Jun |
Jul |
Aug |
Total |
| Messages |
|
|
|
|
|
|
0 |
| FaveBlogs |
|
|
|
|
|
|
0 |
| FaveMembers |
|
|
|
|
|
|
0 |
| Picks |
|
|
|
|
|
|
0 |
Conclusion
It's interesting to note that those with the best returns managed to maintain relatively consistent interactions over the six-month period. They picked posts, left messages, faved blogs and members in varying degrees.
While some bloggers seem to think that they can enjoy success by just submitting their blog to Blotanical yet it is apparent that those who contribute to the community and interact are the main beneficiaries. Engaging with Blotanists, whether they are bloggers or not, seems to increase the level of response to our posts.
If your blog has been losing readership, or the honeymoon period is over, then use some of your online time to communicate with Blotanists on a regular basis. Given a little time your readership should increase and the success of your blog on Blotanical will improve dramatically.
*(calculated by dividing the number of picks their blog received in April by the total number of picks in April and then comparing this to the number of picks their blog received in August by the total number of picks in August).